Demand Africa (DA), a streaming video-on-demand service that hosts a wide range of unique and bought content material from the African Diaspora, launches as a premium subscription service on The Roku Channel, the house of free and premium leisure on the Roku® platform.
Demand Africa’s premium subscription on-demand service consists of 1000’s of hours of content material from high distributors and producers on the continent and all through the diaspora. Present featured programming consists of unique life-style collection Africa on a Plate, Take care of Shade, Muziki Ni, and Minjiba Entertains, common dramas Battleground and Tinsel, Jacob’s Cross, The Herd and Heist and comedy favorites Africa Laughs, Hustle Lagos and B&B. The service additionally offers entry to an enormous curated number of Black and African movies from Nollywood, throughout Africa and different components of the world.
“Our mission at Demand Africa is to bridge cultures and join Black audiences and the African diaspora to the continent. We’re very excited to be working with Roku to broaden entry to the service throughout the tens of millions of customers on The Roku Channel. Roku is a implausible associate with the power to ship multicultural programming to the mainstream. We’re delighted the work of impartial and minority-owned firms, like Demand Africa, can be found on platforms akin to Roku,” stated Dean Cates VP of Digital Technique, Demand Africa.
Demand Africa joins The Roku Channel, which is residence to 1000’s of titles, together with free motion pictures and TV episodes in addition to premium leisure and is among the high channels on the Roku platform. Roku is the #1 TV streaming platform within the U.S. by hours streamed (Kantar, November 2020). In This fall 2020, The Roku Channel reached U.S. households with greater than 61 million individuals.
“Because the #1 TV streaming platform* within the U.S., Roku is targeted on getting customers the leisure they need. Demand Africa is an excellent addition to our Premium Subscription lineup because it presents our clients entry to numerous Black content material and a illustration of up to date high-quality international Black and African content material,” stated Randy Ahn, Director, The Roku Channel SVOD, Roku. “We’re very excited to associate with Demand Africa to deliver their compelling and refreshing award-winning leisure to The Roku Channel and assist our customers join with new content material.”
Out there now, audiences can entry the Demand Africa channel by way of Premium Subscriptions on The Roku Channel.
*Be aware #1 TV streaming stat Kantar, November 2020
Contact Claudine Moore | Demand Africa email@example.com
About Demand Africa Demand Africa, a division of The Africa Channel, Inc, is a worldwide OTT and streaming video service connecting audiences to the most effective life-style, motion pictures and TV from Africa and past. Demand Africa’s mission is to rejoice and amplify trendy Africa’s affect on the world by connecting international audiences to leisure as numerous and daring because the continent itself. Demand Africa has places of work in Los Angeles and Johannesburg, South Africa and is presently out there on the internet, cell gadgets, linked TV gadgets and third-party platforms. With a number of thousand hours of content material, audiences can discover the tradition, individuals, locations and traditions of Africa and stream whereas contributing to Demand Africa’s dedication to creating socially impactful initiatives. Demand Africa is on the market on Pluto TV, Vizio and Xumo.
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